Parasuraman, AGrewal, DhruvKrishnan, R <br/><br/>
Marketing research : first Indian adaptation 

 - New Delhi  Biztantra  2004 
 - xxiv+683 
<br/><br/><label>ISBN: </label>81-7722-514-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,research,:,adaptation
<br/><br/><label>Dewey Class. No.: </label>658.8  PAR  R