Schultz, Don E Barnes, Beth E <br/><br/>
Handbook of strategic brand communication campaigns 

 - Illinois  NTC Books 
 - xxii+378 
<br/><br/><label>ISBN: </label>0-8442-2952-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>strategic,brand,communication,campaigns
<br/><br/><label>Dewey Class. No.: </label>658.827  SCH  R