TY  - BOOK
AU  - Kim, W Chan Manborgne, Renee
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
SN  - 1-59139-619-0
U1  - 658.802  KIM  R 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School
KW  - Blue,ocean,strategy,:,create,uncontested,market,space,make,irrelevant
ER  -