Lovelock, Christopher Wirtz, Jochen Chatterjee, Jayanta <br/><br/>
Services marketing: People, technology, strategy 

 - 5th ed. 
 - Delhi  Pearson  2006 
 - xvi+594 
<br/><br/><label>ISBN: </label>81-7758-450-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing:,People,,technology,,strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  LOV;10