TY  - BOOK
AU  - Lovelock, Christopher Wirtz, Jochen Chatterjee, Jayanta
TI  - Services marketing: People, technology, strategy
SN  - 81-7758-450-2
U1  - 658.8  LOV;10 
PY  - 2006///
CY  - Delhi
PB  - Pearson
KW  - marketing:,People,,technology,,strategy
ER  -