Duncan, Tom <br/><br/>
Principles of advertising and IMC 

 - 2nd ed. 
 - New Delhi  TMH  2005 
 - xxii+733 
<br/><br/><label>ISBN: </label>70601593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising,IMC
<br/><br/><label>Dewey Class. No.: </label>658.82  DUN;2  R