<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00407nam a2200169Ia 4500</leader>
  <controlfield tag="008">231217s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">70601593</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">English</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.82  DUN;2  R</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Duncan, Tom</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">Principles of advertising and IMC</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2005</subfield>
    <subfield code="b">TMH</subfield>
    <subfield code="a">New Delhi</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii+733</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">advertising,IMC</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">AA</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">178762</subfield>
    <subfield code="d">178762</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2024-01-26 00:00:00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.82  DUN;2  R</subfield>
    <subfield code="p">44409</subfield>
    <subfield code="v">460.00</subfield>
    <subfield code="w">2024-01-26</subfield>
    <subfield code="y">AA</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">ML</subfield>
    <subfield code="b">ML</subfield>
    <subfield code="c">MBA</subfield>
    <subfield code="d">2007-03-09</subfield>
    <subfield code="e">Sri Lakshmi</subfield>
    <subfield code="g">575.00</subfield>
    <subfield code="E">MBA</subfield>
    <subfield code="K">121</subfield>
    <subfield code="L">02/09/2008</subfield>
    <subfield code="G">RS</subfield>
    <subfield code="F">1</subfield>
    <subfield code="V">115</subfield>
    <subfield code="W">20</subfield>
  </datafield>
</record>
