TY  - BOOK
AU  - Harvard Business School Press
TI  - Marketer's toolkit : the 10 strategies you need to succed
U1  - 658.802  HAR;1  R 
PY  - 2006///
CY  - Boston
PB  - Harvard Business
KW  - Marketer's,toolkit,:,10,strategies,need,succed
N1  - Content page available
ER  -