O'Guinn, Thomas C Allen, Chris T Seminik, Richard J Semenik, Richard J <br/><br/>
Advertising and integrated brand promotion 

 - 4th ed. 
 -  Thomson Learning  2006 
 - xlviii+781 
<br/><br/><label>ISBN: </label>9788131501580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,integrated,brand,promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  OGU;3