Ramaswamy V S Namakumari S <br/><br/>
Marketing management: Planning implimentation and control 

 - 3rd ed. 
 - New Delhi  McMillan india  2002 
 - xxxv+748 
<br/><br/><label>ISBN: </label>9780333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,management:,Planning,implimentation,control
<br/><br/><label>Dewey Class. No.: </label>658.8  RAM;6