TY  - BOOK
AU  - Ramaswamy V S Namakumari S
TI  - Marketing management: Planning implimentation and control
SN  - 9780333937198
U1  - 658.8  RAM;6 
PY  - 2002///
CY  - New Delhi
PB  - McMillan india
KW  - Marketing,management:,Planning,implimentation,control
ER  -