Jain, Subhash C <br/><br/>
Marketing planning and strategy 

 - 7th ed. 
 - Thomson  Learning  2004 
 - xvii+935 
<br/><br/><label>ISBN: </label>9788131502075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,planning,strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  JAI;3