Luntz, Frank <br/><br/>
Words that work : it's not what you say, it's what people hear 

 - New York  Hyperion  2007 
 - xiii+324 
<br/><br/><label>ISBN: </label>9781401303082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Words,:,it's,not,what,say,,it's,what,people,hear
<br/><br/><label>Dewey Class. No.: </label>158.2  LUN;1  R