TY  - BOOK
AU  - Luntz, Frank
TI  - Words that work : it's not what you say, it's what people hear
SN  - 9781401303082
U1  - 158.2  LUN;1  R 
PY  - 2007///
CY  - New York
PB  - Hyperion
KW  - Words,:,it's,not,what,say,,it's,what,people,hear
ER  -