Nirmalya Kumar <br/><br/>
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation 

 - New Delhi  Penguin  2004 
 - xv+270 
<br/><br/><label>ISBN: </label>9780670057894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,strategy,:,CEO's,agenda,driving,growth,innovation
<br/><br/><label>Dewey Class. No.: </label>658.8  NIR1:1  R