TY  - BOOK
AU  - Panda, Tapan K.
TI  - Marketing management : texts and cases in Indian context
SN  - 9788174465481
U1  - 658.8  TAP;1  R 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing,management,:,texts,context
ER  -