TY  - BOOK
AU  - Shainesh, G. Citrin, Alka. Malhotra, Naresh
TI  - International conference : marketing of technology oriented products and services in the global enviornment, December 27-28, 2002
U1  - 658.8  SHA;1  R 
PY  - 2002///
CY  - Bangalore
PB  - Indian Institute of Management
KW  - conference,:,marketing
ER  -