Bhattacharjee, C. <br/><br/>
Service marketing : concepts, planning and implementation 

 - New Delhi  Excel Books  2006 
 - xx+696 
<br/><br/><label>ISBN: </label>9798174464773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing,:,concepts,,planning
<br/><br/><label>Dewey Class. No.: </label>658.8  BHA1;1  R