Anderson, James C. Narus, James A. <br/><br/>
Business market management : understanding, creating and delivering value 

 - 2nd ed. 
 - New Delhi  Pearson Education  2004 
 - 480 
<br/><br/><label>ISBN: </label>9788131708064 
<br/><br/><label>Dewey Class. No.: </label>658.8  AND;1  R