Karunakaran, K. <br/><br/>
Marketing management : text and cases in Indian context 

 - 2nd ed. 
 - Mumbai  Himalaya  2008 
 - 427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,management,context
<br/><br/><label>Dewey Class. No.: </label>658.8  KAR;1  R