Kazmi, S  H  H. Batra, Satish  K. <br/><br/>
Advertising and sales promotion 

 - 3rd ed. 
 - New Delhi  Excel Books  2008 
 - xiii+658 
<br/><br/><label>ISBN: </label>9788174466396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,sales,promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  KAZ;3  R