TY  - BOOK
AU  - Bijapurkar, Rama.
TI  - We are like that only : understanding the logic of consumer India
SN  - 9780670999446
U1  - 339.470954  BIJ;1  R 
PY  - 2007///
CY  - London
PB  - Penguin Portfolio
KW  - We,are,like,only
N1  - Content page available
ER  -