TY  - BOOK
AU  - Suresh, K ed.
TI  - Segmentation and target marketing : concepts and cases
SN  - 8178815796
U1  - 658.8  SUR;1  R 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI Press
KW  - ICFAI
N1  - Content page available
ER  -