Jayasimha, K R ed. <br/><br/>
Strategic marketing V.1 : concepts and cases 

 - 1st ed. 
 - Hyderabad  ICFAI Press  2003 
 - viii, 183 
<br/><br/> Content page available 
<br/><br/><label>ISBN: </label>8178811308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ICFAI
<br/><br/><label>Dewey Class. No.: </label>658.8  JAY;1  R