TY  - BOOK
AU  - Jayasimha, K R ed.
TI  - Strategic marketing V.1 : concepts and cases
SN  - 8178811308
U1  - 658.8  JAY;1  R 
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI Press
KW  - ICFAI
N1  - Content page available
ER  -