Woodcock, Neil. Stone, Merlin. Foss, Bryan. <br/><br/>
Customer management scorecard : managing CRM for profit 

 - London  Kogan Page  2003 
 - xviii+428 
<br/><br/><label>ISBN: </label>9780749438951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer,management,scorecard,CRM,profit
<br/><br/><label>Dewey Class. No.: </label>658.812  WOO;1  R