TY  - BOOK
AU  - Woodcock, Neil. Stone, Merlin. Foss, Bryan.
TI  - Customer management scorecard : managing CRM for profit
SN  - 9780749438951
U1  - 658.812  WOO;1  R 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Customer,management,scorecard,CRM,profit
ER  -