Clow, Kenneth E. Baack, Donald. <br/><br/>
Integrated advertising, promotion and marketing communications 

 - 3rd ed. 
 - Delhi  Pearson Education  2007 
 - 537 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated,advertising,,promotion,marketing,communications
<br/><br/><label>Dewey Class. No.: </label>658.82  CLO;3  R1