TY  - BOOK
AU  - Clow, Kenneth E. Baack, Donald.
TI  - Integrated advertising, promotion and marketing communications
SN  - 9788131709962
U1  - 658.82  CLO;3  R1 
PY  - 2007///
CY  - Delhi
PB  - Pearson Education
KW  - Integrated,advertising,,promotion,marketing,communications
ER  -