Chunawalla, S A. Sethia, K C. <br/><br/>
Foundations of advertising : Theory and practice 

 - 7th ed. 
 - Bangalore  Himalaya Publishing House  2008 
 - 744 
<br/><br/><label>ISBN: </label>9780238771893 
<br/><br/><label>Dewey Class. No.: </label>659.1  CHU;8  R