TY  - BOOK
AU  - Berson, Alex. Smith, Stephen. Thearling, Kurt.
TI  - Building data mining applications for CRM
SN  - 9780071344449
U1  - 005.7  BER;2  R1 
PY  - 2000///
CY  - TMH
PB  - New Delhi
KW  - mining,CRM
ER  -