Shimp, Terence A. <br/><br/>
Advertising promotion and supplemental aspects of integrated marketing communications 

 - New York  Dryden Press  1997 
 - xxii+551 
<br/><br/><label>ISBN: </label>9780030103520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,promotion,supplemental,aspects,integrated,marketing,communications
<br/><br/><label>Dewey Class. No.: </label>658.82  SHI;1  R