TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising promotion and supplemental aspects of integrated marketing communications
SN  - 9780030103520
U1  - 658.82  SHI;1  R 
PY  - 1997///
CY  - New York
PB  - Dryden Press
KW  - Advertising,promotion,supplemental,aspects,integrated,marketing,communications
ER  -