Shah, Krut.  Dsouza, Alan. <br/><br/>
Advertising and promotions an IMC perspective 

 - New Delhi  TMH  2009 
 - xxx+986 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,promotions,IMC
<br/><br/><label>Dewey Class. No.: </label>658.82  SHA;5