TY  - BOOK
AU  - Shah, Krut.  Dsouza, Alan.
TI  - Advertising and promotions: an IMC perspective
SN  - 9780070080317
U1  - 658.82  SHA;6 
PY  - 2009///
CY  - New Delhi
PB  - TMH
KW  - Advertising,promotions:,IMC
ER  -