TY  - BOOK
AU  - Pringle, Hamish. Field, Peter.
TI  - Brand immortality : how brands can live along and prosper
SN  - 9780749457013
U1  - 658.827  PRI;1  R 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand,immortality,brands,can,along,prosper
ER  -