Young, Antony. Aitken, Lucy. <br/><br/>
Profitable marketing communications : a guide to marketing return on investment 

 - UK  Kogan Page  2007 
 - viii, 212 
<br/><br/><label>ISBN: </label>9780749451561 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Profitable,marketing,communications,marketing,return,investment
<br/><br/><label>Dewey Class. No.: </label>658.8  YOU;1  R