TY  - BOOK
AU  - Young, Antony. Aitken, Lucy.
TI  - Profitable marketing communications : a guide to marketing return on investment
SN  - 9780749451561
U1  - 658.8  YOU;1  R 
PY  - 2007///
CY  - UK
PB  - Kogan Page
KW  - Profitable,marketing,communications,marketing,return,investment
ER  -