00414nam a2200133Ia 450000500170000000800410001702000180005808200230007610000350009924500620013426000250019630000120022165000470023320250502113438.0231217s9999    xx            000 0 und d  a9780749457013  a658.827  PRI;2  R1  aPringle, Hamish. Field, Peter. 0aBrand immortality : how brands can live along and prosper  c2009bKogan PageaUK  axii+320  aBrand,immortality,brands,can,along,prosper