Mudie, Peter. Pirrie, Angela. <br/><br/>
Services marketing management 

 - 3rd ed. 
 - Burlington  Butterworth  Heinmann  2006 
 - xii, 267 
<br/><br/><label>ISBN: </label>9788131206553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>services,management
<br/><br/><label>Dewey Class. No.: </label>658.8  MUD;1  R