Dibb, Sally. Simkin, Lyndon. <br/><br/>
Marketing briefs : a revision and study guide, ideal for managers seeking insights into the hot topics of strategic marketing 

 - 2nd ed. 
 - New Delhi  Butterworth Heinmenn  2004 
 - viii, 363 
<br/><br/><label>ISBN: </label>9788131212448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,study guide, strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  DIB1;1  R