TY  - BOOK
AU  - Dibb, Sally. Simkin, Lyndon.
TI  - Marketing briefs : a revision and study guide, ideal for managers seeking insights into the hot topics of strategic marketing
SN  - 9788131212448
U1  - 658.8  DIB1;1  R 
PY  - 2004///
CY  - New Delhi
PB  - Butterworth Heinmenn
KW  - Marketing,study guide, strategic marketing
ER  -