Brooke, Michael Z. Mills, William Ronald. <br/><br/>
New product development : successful innovation in the market place 

 - Bangalore  Jaico Publishing  2008 
 - xxiv, 219 
<br/><br/><label>ISBN: </label>9800000000000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>product,successful,innovation,market,place
<br/><br/><label>Dewey Class. No.: </label>658.575  BRO;1  R