TY  - BOOK
AU  - Brooke, Michael Z. Mills, William Ronald.
TI  - New product development : successful innovation in the market place
SN  - 9800000000000
U1  - 658.575  BRO;1  R 
PY  - 2008///
CY  - Bangalore
PB  - Jaico Publishing
KW  - product,successful,innovation,market,place
ER  -