TY  - BOOK
AU  - Hawkins, Del I. Best, Roger J. Coney, Kenneth A [et al...]
TI  - Consumer behavior: Building marketing strategy
SN  - 9780070600867
U1  - 658.8342  HAW;8  R 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer,behavior:,marketing,strategy
N1  - Accompanied by CD4158
ER  -