TY - BOOK AU - Lekha Ravi ed. Sheeja, S. TI - Case studies on marketing strategies in food and beverage industry SN - 9788131416242 U1 - 658.8 LEK;1 R PY - 2009/// CY - Hyderabad PB - Icfai Books KW - studies,marketing,strategies,food,beverage ER -