Swapna Gopalan, ed. <br/><br/>
Case studies on covert marketing strategies 

 - Hyderabad  Icfai Books  2008 
 - iv, 155 
<br/><br/><label>ISBN: </label>9788131420867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>studies,covert,marketing,strategies
<br/><br/><label>Dewey Class. No.: </label>658.80722  SWA;1  R