00391nam a2200133Ia 450000500170000000800410001702000180005808200240007610000240010024500480012426000330017230000120020565000400021720250321091035.0231217s9999    xx            000 0 und d  a9788131420867  a658.80722  SWA;1  R  aSwapna Gopalan, ed. 0aCase studies on covert marketing strategies  c2008bIcfai BooksaHyderabad  aiv, 155  astudies,covert,marketing,strategies