TY  - BOOK
AU  - Swapna Gopalan, ed.
TI  - Case studies on covert marketing strategies
SN  - 9788131420867
U1  - 658.80722  SWA;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai Books
KW  - studies,covert,marketing,strategies
ER  -