TY  - BOOK
AU  - Das, Naveen ed. Ray, Kumar Satyaki.
TI  - Case studies on brand management how to break the clutter
SN  - 9788131411629
U1  - 658.827  DAS;1  R 
PY  - 2007///
CY  - Hyderabad
PB  - Icfai Books
KW  - studies,brand,management
ER  -